:root{--paper: #ffffff;--paper-2: #f5f6f7;--ink: #15171c;--ink-2: #3d424d;--ink-3: #626876;--rule: #e3e5e8;--accent: #2f45c7;--accent-soft: #eef0fb;--good: #1d7a4d;--warn: #9a5b00;--bad: #b3261e;--serif: "Source Serif 4", Georgia, "Times New Roman", serif;--sans: "IBM Plex Sans", system-ui, -apple-system, "Segoe UI", sans-serif;--mono: "IBM Plex Mono", ui-monospace, Menlo, monospace;--measure: 680px;--wide: 1060px;--gutter: 24px;color-scheme:light}@media(prefers-color-scheme:dark){:root{--paper: #121317;--paper-2: #1b1d23;--ink: #eceef2;--ink-2: #c3c7d0;--ink-3: #969cab;--rule: #2b2e36;--accent: #8ea0ff;--accent-soft: #1d2242;--good: #5cc290;--warn: #e2b057;--bad: #ff8a80;color-scheme:dark}}*{box-sizing:border-box}html{scroll-padding-top:72px}body{margin:0;color:var(--ink);background:var(--paper);font:400 19px/1.65 var(--serif);font-optical-sizing:auto;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}a{color:var(--accent);text-underline-offset:3px;text-decoration-thickness:1px}a:hover{text-decoration-thickness:2px}:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:2px}::selection{background:var(--accent-soft)}.progress{position:fixed;top:0;left:0;right:0;z-index:50;height:3px;background:transparent}.progress span{display:block;height:100%;background:var(--accent);transform-origin:left;transform:scaleX(var(--p, 0))}.topnav{position:sticky;top:0;z-index:40;display:flex;align-items:center;justify-content:space-between;gap:16px;height:56px;padding:0 var(--gutter);border-bottom:1px solid var(--rule);background:color-mix(in srgb,var(--paper) 92%,transparent);-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);font:500 14px/1 var(--sans)}.topnav a{color:var(--ink);text-decoration:none}.topnav__left{display:flex;align-items:center;gap:14px;min-width:0}.topnav__back{display:inline-flex;align-items:center;gap:4px;height:32px;padding:0 12px 0 8px;border:1px solid var(--rule);border-radius:999px;color:var(--ink)!important;white-space:nowrap;transition:border-color .15s,background .15s}.topnav__back:hover{border-color:var(--ink-3);background:var(--paper-2)}.topnav__back svg{width:16px;height:16px;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round;stroke-linejoin:round;transition:transform .15s}.topnav__back:hover svg{transform:translate(-2px)}.topnav__name{overflow:hidden;white-space:nowrap;text-overflow:ellipsis}@media(max-width:420px){.topnav__name{display:none}}.topnav__section{overflow:hidden;color:var(--ink-3);white-space:nowrap;text-overflow:ellipsis}.skip{position:absolute;left:16px;top:-60px;z-index:60;padding:8px 12px;background:var(--ink);color:var(--paper);font:500 14px var(--sans)}.skip:focus{top:8px}.article{padding:0 var(--gutter) 120px}.article>*{max-width:var(--measure);margin-left:auto;margin-right:auto}.article>.wide{max-width:var(--wide)}.dev-banner{max-width:var(--wide)!important;margin:16px auto 0;padding:12px 16px;border:1px dashed var(--warn);border-radius:6px;color:var(--warn);font:500 14px/1.5 var(--sans)}.title{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:56px;align-items:center;padding:88px 0 56px}.kicker{margin:0 0 20px;color:var(--ink-3);font:500 15px/1.4 var(--sans)}.title h1{margin:0;font-size:clamp(40px,5.4vw,64px);line-height:1.04;letter-spacing:-.02em;font-weight:600}.title .dek{margin:24px 0 0;color:var(--ink-2);font-size:22px;line-height:1.5}.pcard{--rx: 8deg;--ry: -14deg;--gx: 30%;--gy: 20%;--plane-1: color-mix(in srgb, #cc3526 10%, var(--paper));--plane-2: color-mix(in srgb, #008780 12%, var(--paper));--face-shadow: 0 1px 0 rgba(21, 23, 28, .04), 0 24px 48px -16px rgba(21, 23, 28, .22), 0 60px 90px -40px rgba(47, 69, 199, .28);perspective:1400px;padding:28px 28px 40px;font-family:var(--sans)}.pcard__scene{position:relative;transform-style:preserve-3d;transform:rotateX(var(--rx)) rotateY(var(--ry));transition:transform .6s cubic-bezier(.2,0,0,1)}.pcard:hover .pcard__scene{transition-duration:.12s}.pcard__plane{position:absolute;inset:0;border-radius:20px;border:1px solid var(--rule)}.pcard__plane--1{background:var(--plane-1);transform:translate3d(34px,34px,-90px)}.pcard__plane--2{background:var(--plane-2);transform:translate3d(17px,17px,-45px)}.pcard__face{position:relative;overflow:hidden;padding:24px 24px 0;border:1px solid var(--rule);border-radius:20px;background:var(--paper);box-shadow:var(--face-shadow);transform:translateZ(0)}.pcard__sheen{position:absolute;inset:0;pointer-events:none;border-radius:inherit;background:radial-gradient(420px circle at var(--gx) var(--gy),rgba(255,255,255,.55),transparent 55%);mix-blend-mode:soft-light}.pcard__head{display:grid;grid-template-columns:auto minmax(0,1fr) auto;gap:12px;align-items:center;padding-bottom:18px;border-bottom:1px solid var(--rule)}.pcard__mono{display:grid;place-items:center;width:44px;height:44px;border-radius:12px;color:#fff;background:var(--ink);font:600 15px/1 var(--sans);letter-spacing:.02em}.pcard__head strong{display:block;font-size:16px;font-weight:600}.pcard__head div span{color:var(--ink-3);font-size:13.5px}.pcard__client{padding:4px 10px;border-radius:999px;background:var(--accent-soft);color:var(--accent);font:600 12px/1.5 var(--sans);white-space:nowrap}.article .pcard__rows{display:grid;gap:0;margin:0}.pcard__rows div{display:grid;grid-template-columns:84px minmax(0,1fr);gap:12px;padding:12px 0;border-bottom:1px solid var(--rule)}.pcard__rows div:last-child{border-bottom:0}.pcard__rows dt{color:var(--ink-3);font:500 13px/1.5 var(--sans)}.pcard__rows dd{margin:0;color:var(--ink);font:400 14.5px/1.5 var(--sans)}.pcard__ramp{display:grid;grid-template-columns:repeat(10,1fr);height:10px;margin:6px -24px 0}@media(prefers-color-scheme:dark){.pcard{--plane-1: color-mix(in srgb, #ff6d5a 12%, var(--paper-2));--plane-2: color-mix(in srgb, #61b6af 12%, var(--paper-2));--face-shadow: 0 0 0 1px rgba(255, 255, 255, .02), 0 30px 60px -20px rgba(0, 0, 0, .7), 0 60px 90px -40px rgba(142, 160, 255, .22)}.pcard__face{background:var(--paper-2)}.pcard__mono{color:var(--paper)}.pcard__sheen{background:radial-gradient(420px circle at var(--gx) var(--gy),rgba(255,255,255,.08),transparent 55%);mix-blend-mode:normal}}@media(max-width:960px){.title{grid-template-columns:1fr;gap:24px}.pcard{--rx: 6deg;--ry: -8deg;max-width:560px;padding:8px 32px 40px 0}}@media(max-width:520px){.pcard{padding:4px 22px 32px 0}.pcard__face{padding:20px 18px 0}.pcard__head{grid-template-columns:auto minmax(0,1fr)}.pcard__client{grid-column:2;justify-self:start;margin-top:-4px}.pcard__rows div{grid-template-columns:64px minmax(0,1fr)}.pcard__ramp{margin:6px -18px 0}.pcard__plane--1{transform:translate3d(22px,22px,-60px)}.pcard__plane--2{transform:translate3d(11px,11px,-30px)}}@media(prefers-reduced-motion:reduce){.pcard__scene{transition:none}}@media print{.pcard__scene{transform:none}.pcard__plane,.pcard__sheen{display:none}}.note{margin-top:20px!important;color:var(--ink-3);font:italic 400 15px/1.5 var(--serif)}.article h2{margin:96px auto 20px;font-size:34px;line-height:1.15;letter-spacing:-.01em;font-weight:600}.article h3{margin:48px auto 12px;font:600 15px/1.4 var(--sans)}.article p{margin-top:0;margin-bottom:22px}.article ul,.article ol{padding-left:1.2em}.article li+li{margin-top:6px}.lead{font-size:22px;line-height:1.55;color:var(--ink-2)}.section-num{display:block;margin-bottom:10px;color:var(--accent);font:500 13px/1 var(--mono)}blockquote.pull{margin:40px auto;padding:0 0 0 24px;border-left:3px solid var(--accent);font-size:26px;line-height:1.4;font-style:italic;color:var(--ink)}figure{margin:40px auto}figcaption{margin-top:12px;color:var(--ink-3);font:400 14px/1.5 var(--sans)}.frame{overflow:hidden;border:1px solid var(--rule);border-radius:10px;background:var(--paper-2)}.table{width:100%;border-collapse:collapse;font:400 15px/1.5 var(--sans)}.table th{padding:10px 12px 10px 0;border-bottom:1px solid var(--ink);color:var(--ink);font-weight:600;text-align:left;vertical-align:bottom}.table td{padding:12px 12px 12px 0;border-bottom:1px solid var(--rule);vertical-align:top}.table td:first-child{font-weight:500}.scroll-x{overflow-x:auto}.status{font:500 13px/1 var(--sans);white-space:nowrap}.status--good{color:var(--good)}.status--target{color:var(--accent)}.contrast{display:grid;grid-template-columns:1fr auto 1fr;align-items:stretch}.contrast__side{padding:32px;display:grid;gap:14px;align-content:start}.contrast__swatch{display:grid;place-items:center;height:120px;border-radius:8px;color:#fff;font:600 18px/1 var(--sans)}.contrast__ratio{font:600 44px/1 var(--sans);letter-spacing:-.02em}.contrast__label{font:400 14px/1.4 var(--sans);color:var(--ink-3)}.contrast__arrow{display:grid;place-items:center;padding:0 8px;color:var(--ink-3);font:400 28px var(--sans)}.pass{color:var(--good)}.fail{color:var(--bad)}.layers{display:grid;gap:10px;padding:28px}.layer{display:grid;grid-template-columns:170px 1fr;gap:20px;align-items:center;padding:16px 18px;border:1px solid var(--rule);border-radius:8px;background:var(--paper)}.layer strong{font:600 15px/1.3 var(--sans)}.layer span.sub{display:block;color:var(--ink-3);font:400 13px/1.4 var(--sans)}.chips{display:flex;flex-wrap:wrap;gap:6px}.chips i{display:block;width:26px;height:26px;border-radius:5px;box-shadow:inset 0 0 0 1px #7f7f7f40}.code{font:400 13px/1.5 var(--mono);color:var(--ink-2)}.ramps{display:grid;gap:4px;padding:24px}.ramp{display:grid;grid-template-columns:70px repeat(10,1fr);gap:4px;align-items:center}.ramp b{font:500 13px var(--sans)}.ramp i{height:34px;border-radius:4px}.modes{display:grid;grid-template-columns:1fr 1fr}.mode{padding:24px;display:grid;gap:12px;align-content:start;font-family:var(--sans)}.mode--light{background:#fff;color:#20283a}.mode--dark{background:#161b26;color:#e6e9f0}.mode__label{font:500 12px/1 var(--sans);opacity:.7}.mode__card{padding:14px;border-radius:8px;display:grid;gap:8px;font-size:14px}.mode--light .mode__card{background:#fff;box-shadow:0 1px 2px #20283a1f,0 0 0 1px #e3e5e8}.mode--dark .mode__card{background:#1e2433;box-shadow:0 1px 2px #00000080,0 0 0 1px #ffffff0d}.mode__bar{height:6px;border-radius:99px;overflow:hidden}.mode__bar span{display:block;height:100%;width:72%;border-radius:inherit}.mode__btn{justify-self:start;padding:8px 14px;border-radius:4px;color:#fff;background:#cc3526;font:600 13px/1 var(--sans)}.mode__warn{font-size:13px}.personas{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}.persona{--tone-bg: #e8ebfb;--tone-mid: #a4aeee;--tone-deep: #2f45c7;display:flex;flex-direction:column;overflow:hidden;border:1px solid var(--rule);border-radius:16px;background:var(--paper);font-family:var(--sans);font-size:14.5px;line-height:1.5}.persona--green{--tone-bg: #e1f1e8;--tone-mid: #93caab;--tone-deep: #1b6a44}.persona--amber{--tone-bg: #f8ecd6;--tone-mid: #e2bb78;--tone-deep: #874f00}.persona--violet{--tone-bg: #efe7f8;--tone-mid: #bfa2e2;--tone-deep: #6a35a3}.persona__head{display:grid;grid-template-columns:64px minmax(0,1fr);gap:16px;align-items:start;padding:22px 22px 0}.persona__tag{display:inline-block;margin-bottom:8px;padding:2px 9px;border-radius:999px;color:var(--tone-deep);background:var(--tone-bg);font:600 12px/1.6 var(--sans)}.persona .persona__name{margin:0;font:600 19px/1.2 var(--sans);letter-spacing:-.01em}.persona .persona__role{margin:2px 0 0;color:var(--ink-2);font-size:14px}.persona .persona__ctx{margin:2px 0 0;color:var(--ink-3);font-size:13px}.portrait{position:relative;display:block;width:64px;height:64px}.portrait>svg{display:block;border-radius:16px}.portrait__bg{fill:var(--tone-bg)}.portrait__mid{fill:var(--tone-mid)}.portrait__deep{fill:var(--tone-deep)}.portrait__line{fill:none;stroke:var(--tone-deep);stroke-width:1.3}.portrait__glyph{position:absolute;right:-6px;bottom:-6px;display:grid;place-items:center;width:26px;height:26px;border:2px solid var(--paper);border-radius:50%;background:var(--tone-deep)}.portrait__glyph svg{fill:none;stroke:var(--paper);stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}.persona__quote{margin:20px 22px 0;padding:2px 0 2px 16px;border-left:3px solid var(--tone-deep)}.persona .persona__quote p{margin:0;color:var(--ink);font:italic 400 18px/1.45 var(--serif)}.persona__quote p:before{content:"“"}.persona__quote p:after{content:"”"}.persona h4{margin:0 0 8px;color:var(--ink-3);font:600 12.5px/1.2 var(--sans)}.persona__lists{display:grid;grid-template-columns:1fr 1fr;gap:20px;padding:20px 22px 22px}.persona .marks{margin:0;padding:0;list-style:none}.persona .marks li{position:relative;padding-left:18px}.persona .marks li+li{margin-top:6px}.marks li:before{content:"";position:absolute;left:2px;top:.62em}.marks--goal li:before{width:8px;height:8px;border-radius:50%;border:2px solid var(--good)}.marks--pain li:before{width:9px;height:2px;top:.75em;border-radius:2px;background:var(--bad)}.persona__helps{margin-top:auto;padding:16px 22px 20px;border-top:1px solid var(--rule);background:var(--paper-2)}.persona .persona__helps ul{display:flex;flex-wrap:wrap;gap:6px;margin:0;padding:0;list-style:none}.persona .persona__helps li{margin:0;padding:4px 10px;border:1px solid var(--rule);border-radius:8px;background:var(--paper);color:var(--ink-2);font-size:13px}@media(prefers-color-scheme:dark){.persona{--tone-bg: #1f2547;--tone-mid: #5363bf;--tone-deep: #b3bdff}.persona--green{--tone-bg: #16302a;--tone-mid: #3d8a66;--tone-deep: #93dcb4}.persona--amber{--tone-bg: #33270f;--tone-mid: #9a6f25;--tone-deep: #f0c77d}.persona--violet{--tone-bg: #2a1f3d;--tone-mid: #7a56a8;--tone-deep: #d2b8f2}.portrait__glyph svg{stroke:var(--paper)}}@media(max-width:560px){.persona__head{padding:18px 18px 0;gap:14px}.persona__quote{margin:18px 18px 0}.persona__lists{grid-template-columns:1fr;gap:16px;padding:18px}.persona__helps{padding:14px 18px 18px}}.flow{display:flex;flex-wrap:wrap;gap:8px;align-items:center;padding:20px;font:500 13.5px/1.3 var(--sans)}.flow span.n{padding:8px 12px;border:1px solid var(--rule);border-radius:6px;background:var(--paper)}.flow span.n--edge{color:var(--paper);background:var(--ink);border-color:var(--ink);border-radius:99px}.flow span.n--q{border-color:var(--warn)}.flow span.n--x{border-color:var(--bad);color:var(--bad)}.flow span.a{color:var(--ink-3)}.journey{min-width:820px;width:100%;border-collapse:collapse;font:400 13.5px/1.45 var(--sans)}.journey th,.journey td{padding:12px;border:1px solid var(--rule);vertical-align:top;text-align:left}.journey thead th{background:var(--ink);color:var(--paper);border-color:var(--ink)}.journey th[scope=row]{width:110px;color:var(--ink-3);background:var(--paper-2);font-weight:600}.journey .pain{color:var(--bad)}.journey .opp{color:var(--good)}.ia{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:12px;padding:20px;font:400 13.5px/1.5 var(--sans)}.ia div{padding:12px;border-top:3px solid var(--accent);background:var(--paper);border-radius:0 0 6px 6px}.ia strong{display:block;margin-bottom:6px;font-size:14px}.ia ul{margin:0;padding-left:1em;color:var(--ink-3)}.posts{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}.post{padding:20px;border:1px solid var(--rule);border-radius:10px;font:400 14.5px/1.55 var(--sans);white-space:pre-line}.post small{display:block;margin-top:12px;color:var(--ink-3);font-size:12.5px;white-space:normal}.foot{max-width:var(--wide);margin:0 auto;padding:0 var(--gutter) 64px;font:400 14px/1.6 var(--sans);color:var(--ink-3)}.foot__card{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:20px 32px;padding:28px 32px;border:1px solid var(--rule);border-radius:20px;background:var(--paper-2)}.foot__eyebrow{margin:0;color:var(--ink-3);font:500 13px/1.4 var(--sans)}.foot__name{margin:4px 0 0;color:var(--ink-2);font:400 20px/1.3 var(--sans)}.foot__name strong{color:var(--ink);font-weight:600}.foot__links{display:flex;flex-wrap:wrap;gap:8px}.foot__btn{display:inline-flex;align-items:center;min-height:40px;padding:0 16px;border:1px solid var(--rule);border-radius:10px;background:var(--paper);color:var(--ink);font:500 14px/1 var(--sans);text-decoration:none;transition:border-color .15s,background .15s}.foot__btn:hover{border-color:var(--ink-3)}.foot__btn--primary{border-color:var(--accent);background:var(--accent);color:var(--paper)}.foot__btn--primary:hover{border-color:var(--accent);filter:brightness(1.08)}.foot__btn--quiet{border-color:transparent;background:transparent;color:var(--ink-2)}.foot__legal{margin:16px 4px 0}@media(max-width:560px){.foot__card{padding:22px 20px}.foot__links{width:100%}.foot__btn{flex:1 1 auto;justify-content:center}}@media(max-width:760px){body{font-size:18px}.title{padding-top:56px}.title .dek,.lead{font-size:20px}.article h2{margin-top:72px;font-size:28px}.contrast{grid-template-columns:1fr}.contrast__arrow{transform:rotate(90deg);padding:4px}.layer{grid-template-columns:1fr;gap:10px}.modes,.personas,.posts{grid-template-columns:1fr}.ramp{grid-template-columns:52px repeat(10,1fr);gap:2px}.ramps{padding:16px}blockquote.pull{font-size:22px}}@media(max-width:420px){:root{--gutter: 16px}.contrast__side{padding:20px}.flow{padding:14px}}@media(prefers-reduced-motion:reduce){.progress span{transition:none}}@media print{.progress,.topnav,.dev-banner{display:none}body{font-size:12pt}.article h2{break-after:avoid}figure{break-inside:avoid}}.touchpoints{display:flex;flex-wrap:wrap;gap:8px;padding:20px;font:500 13.5px/1 var(--sans)}.touchpoints span{padding:9px 12px;border:1px solid var(--rule);border-radius:99px;background:var(--paper)}.tiles{display:grid;gap:24px;padding:24px}.tiles__label{margin:0 0 10px!important;color:var(--ink-3);font:600 13px/1 var(--sans)}.tiles__row{display:flex;flex-wrap:wrap;gap:10px}.tile{position:relative;display:grid;place-items:center;width:64px;height:64px;border-radius:13px;color:#fff;background:#e13f2f}.tile svg{width:28px;height:28px;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}.tile--navy{background:#20283a}.tile__sig{position:absolute;right:7px;bottom:6px;width:9px;height:9px;border-radius:50%;background:#ffffffe6}.tile--old{border-radius:4px;background:linear-gradient(135deg,#e85546 0 50%,#c93526 50% 100%)}.tile__glyph{width:22px;height:26px;border-radius:4px 4px 2px 2px;background:#fff;box-shadow:0 -10px 0 -6px #fff}.tile--illustrated svg{stroke-width:1.2}.tile--wordmark{border-radius:4px;color:#20283a;background:#fff;box-shadow:inset 0 0 0 1px var(--rule);font:700 16px/1 var(--sans);letter-spacing:-.02em}@keyframes rise{0%{opacity:0;transform:translateY(18px)}to{opacity:1;transform:none}}@keyframes lift-face{0%{opacity:0;transform:translate3d(0,40px,-120px) rotateX(18deg)}to{opacity:1;transform:translateZ(0)}}@keyframes lift-2{0%{opacity:0;transform:translateZ(0)}to{opacity:1;transform:translate3d(17px,17px,-45px)}}@keyframes lift-1{0%{opacity:0;transform:translateZ(0)}to{opacity:1;transform:translate3d(34px,34px,-90px)}}@keyframes ramp-in{0%{transform:scaleX(0)}to{transform:scaleX(1)}}.title__copy>*{animation:rise .8s cubic-bezier(.2,0,0,1) both}.title__copy>:nth-child(2){animation-delay:80ms}.title__copy>:nth-child(3){animation-delay:.16s}.title__copy>:nth-child(4){animation-delay:.24s}.pcard__face{animation:lift-face 1s .25s cubic-bezier(.2,0,0,1) both}.pcard__plane--2{animation:lift-2 .9s .65s cubic-bezier(.34,1.3,.64,1) both}.pcard__plane--1{animation:lift-1 .9s .78s cubic-bezier(.34,1.3,.64,1) both}.pcard__ramp{transform-origin:left;animation:ramp-in .9s .9s cubic-bezier(.2,0,0,1) both}@media(max-width:520px){@keyframes lift-2{0%{opacity:0;transform:none}to{opacity:1;transform:translate3d(11px,11px,-30px)}}@keyframes lift-1{0%{opacity:0;transform:none}to{opacity:1;transform:translate3d(22px,22px,-60px)}}}.persona{position:relative;transform:perspective(1200px) rotateX(var(--rx, 0deg)) rotateY(var(--ry, 0deg));transition:transform .5s cubic-bezier(.2,0,0,1),box-shadow .3s;will-change:transform}.persona:hover{transition-duration:.12s,.3s;box-shadow:0 24px 48px -24px #15171c38}.card-sheen{position:absolute;inset:0;pointer-events:none;border-radius:inherit;opacity:0;transition:opacity .3s;background:radial-gradient(360px circle at var(--gx, 50%) var(--gy, 0%),rgba(255,255,255,.5),transparent 60%);mix-blend-mode:soft-light}.persona:hover .card-sheen{opacity:1}@media(prefers-color-scheme:dark){.persona:hover{box-shadow:0 24px 48px -24px #000000b3}.card-sheen{background:radial-gradient(360px circle at var(--gx, 50%) var(--gy, 0%),rgba(255,255,255,.06),transparent 60%);mix-blend-mode:normal}}.globe{position:relative;overflow:hidden;border:1px solid var(--rule);border-radius:20px;background:radial-gradient(80% 70% at 50% 45%,var(--paper),var(--paper-2))}.globe__stage{position:relative;height:clamp(320px,52vw,520px)}.globe canvas{position:absolute;inset:0;display:block;width:100%;height:100%;cursor:grab;touch-action:pan-y;-webkit-tap-highlight-color:transparent}.globe canvas:active{cursor:grabbing}.globe canvas:focus-visible{outline:2px solid var(--accent);outline-offset:-6px;border-radius:18px}.globe__static{position:absolute;inset:0;display:grid;align-content:center;gap:clamp(4px,1vw,10px);padding:8% 6%;transition:opacity .4s}.globe--loading .globe__static{opacity:.35}.globe__row{display:grid;grid-template-columns:repeat(10,1fr);gap:clamp(4px,1vw,10px)}.globe__row i{aspect-ratio:1;border-radius:16%}.globe__hint{margin:0!important;padding:0 16px 18px;text-align:center;pointer-events:none;color:var(--ink-3);font:500 13px/1 var(--sans);animation:rise .7s 1.4s both}.globe__hint kbd{padding:4px 8px;margin-right:4px;border:1px solid var(--rule);border-radius:6px;background:var(--paper);color:var(--ink);font:600 12px/1 var(--sans)}@media(max-width:560px){.globe__stage{height:260px}.globe__hint{font-size:12px}}.cf{--w: clamp(220px, 34vw, 340px);position:relative;overflow:hidden;padding:32px 0 8px;outline:none}.cf__stage{position:relative;height:calc(var(--w) * 1.25 + 24px);perspective:1600px;touch-action:pan-y;user-select:none;-webkit-user-select:none;cursor:grab}.cf__stage:active{cursor:grabbing}.cf__slide{position:absolute;left:50%;top:0;width:var(--w);margin:0 0 0 calc(var(--w) / -2);transform:translate(calc(var(--d) * var(--w) * .62)) translateZ(calc(var(--ad) * -190px)) rotateY(calc(var(--d) * -32deg));transition:transform .7s cubic-bezier(.2,0,0,1),opacity .5s,filter .5s;filter:brightness(calc(1 - var(--ad) * .18))}.cf__slide img{display:block;width:100%;height:auto;border-radius:14px;box-shadow:0 30px 60px -24px #15171c73;-webkit-user-drag:none}.cf__slide:not(.is-active){cursor:pointer}.cf__slide.is-active img{box-shadow:0 40px 80px -28px #15171c8c,0 0 0 1px #ffffff0f}.cf__bar{display:flex;align-items:center;justify-content:center;gap:16px;margin-top:8px}.cf__btn{display:grid;place-items:center;width:44px;height:44px;border:1px solid var(--rule);border-radius:50%;background:var(--paper);color:var(--ink);cursor:pointer;transition:border-color .15s,transform .15s}.cf__btn:hover{border-color:var(--ink-3)}.cf__btn:active{transform:scale(.94)}.cf__btn svg{width:18px;height:18px;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}.cf__dots{display:flex;gap:6px}.cf__dots button{width:8px;height:8px;padding:0;border:0;border-radius:99px;background:var(--rule);cursor:pointer;transition:width .3s cubic-bezier(.2,0,0,1),background .3s}.cf__dots button.is-on{width:24px;background:var(--accent)}.cf__dots button{position:relative}.cf__dots button:after{content:"";position:absolute;inset:-12px -3px}.cf__caption{min-height:3em;max-width:46ch;margin:14px auto 0!important;color:var(--ink-2);text-align:center;font:400 15px/1.5 var(--sans)}@media(max-width:560px){.cf{--w: 62vw}.cf__slide{transform:translate(calc(var(--d) * var(--w) * .5)) translateZ(calc(var(--ad) * -160px)) rotateY(calc(var(--d) * -28deg))}.cf__dots{gap:4px}}@media(prefers-color-scheme:dark){.cf__slide img{box-shadow:0 30px 60px -24px #000c}}@media(prefers-reduced-motion:reduce){.title__copy>*,.pcard__face,.pcard__plane,.pcard__ramp,.globe__hint{animation:none!important}.persona,.cf__slide{transition:none}}.hats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin-top:28px;margin-bottom:28px}.hat{display:block;padding:18px 18px 20px;border:1px solid var(--rule);border-radius:14px;background:var(--paper);color:var(--ink);text-decoration:none;font-family:var(--sans);transition:border-color .15s,transform .2s cubic-bezier(.2,0,0,1),box-shadow .2s}.hat strong{display:block;font-size:15.5px;font-weight:600}.hat span{display:block;margin-top:6px;color:var(--ink-2);font-size:14px;line-height:1.5}.hat:hover{border-color:var(--ink-3);transform:translateY(-2px);box-shadow:0 12px 28px -18px #15171c59}.hat:hover strong{color:var(--accent)}@media(max-width:860px){.hats{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:520px){.hats{grid-template-columns:1fr}}.eco{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:14px;align-items:stretch;padding:22px;font-family:var(--sans)}.eco__col{padding:18px;border-radius:14px;background:var(--paper);border:1px solid var(--rule)}.eco__col--a{border-top:3px solid #cc3526}.eco__col--b{border-top:3px solid #008780}.eco__col--c{border-top:3px solid var(--accent)}.eco__title{margin:0 0 10px!important;font-weight:600;font-size:15px}.eco ul{margin:0;padding:0;list-style:none}.article .eco li{margin:0;padding:7px 0;border-top:1px solid var(--rule);color:var(--ink-2);font-size:14px;line-height:1.4}.eco__arrow{align-self:center;color:var(--ink-3);font-size:22px}@media(max-width:760px){.eco{grid-template-columns:1fr}.eco__arrow{transform:rotate(90deg);justify-self:center}}.shot{margin:0}.shot__frame{overflow:hidden;border:1px solid var(--rule);border-radius:14px;background:var(--paper-2);box-shadow:0 18px 40px -28px #15171c73}.shot__frame img{display:block;width:100%;height:100%;object-fit:cover;object-position:top left}.shot figcaption{margin-top:10px;color:var(--ink-3);font:400 14px/1.5 var(--sans)}.pair,.shots{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;margin-top:24px;margin-bottom:28px}@media(max-width:680px){.pair,.shots{grid-template-columns:1fr}}.aside{color:var(--ink-3);font:italic 400 16px/1.55 var(--serif)}.phase{margin:22px auto 30px}.phase figcaption{margin:0 0 12px;color:var(--ink-2);font:400 15px/1.5 var(--sans)}.phase figcaption strong{color:var(--ink);font-weight:600;margin-right:6px}.phase__row{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:10px}.phase__row img{display:block;width:100%;height:auto;aspect-ratio:1;border-radius:10px;box-shadow:0 10px 24px -18px #15171c80}@media(max-width:680px){.phase__row{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;padding-bottom:6px}.phase__row img{flex:0 0 62%;scroll-snap-align:start}}.lifecycle{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px;margin-top:20px;margin-bottom:28px;counter-reset:stage}.lifecycle figure{margin:0}.lifecycle img{display:block;width:100%;height:auto;border-radius:12px;border:1px solid var(--rule)}.lifecycle figcaption{margin-top:8px;color:var(--ink-2);font:600 14px/1.4 var(--sans)}.lifecycle figcaption:before{counter-increment:stage;content:counter(stage) ". ";color:var(--ink-3)}@media(max-width:760px){.lifecycle{grid-template-columns:repeat(2,minmax(0,1fr))}}.trio{display:grid;grid-template-columns:.8fr 1fr 1.4fr;gap:14px;align-items:center;margin-top:20px;margin-bottom:28px}.trio img{display:block;width:100%;height:auto;border-radius:12px}@media(max-width:680px){.trio{grid-template-columns:1fr 1fr}.trio img:last-child{grid-column:1 / -1}}.chain{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px;margin:24px auto 32px;padding:0;list-style:none;counter-reset:chain}.article .chain li{position:relative;margin:0;padding:18px 18px 20px;border-radius:14px;background:var(--paper-2);font-family:var(--sans)}.chain li:before{counter-increment:chain;content:counter(chain);display:grid;place-items:center;width:28px;height:28px;margin-bottom:12px;border-radius:50%;background:var(--ink);color:var(--paper);font:600 13px/1 var(--sans)}.chain strong{display:block;font-size:15px;font-weight:600}.chain span{display:block;margin-top:6px;color:var(--ink-2);font-size:14px;line-height:1.5}@media(max-width:860px){.chain{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:480px){.chain{grid-template-columns:1fr}}@media(prefers-reduced-motion:reduce){.hat{transition:none}.hat:hover{transform:none}}.reel{max-width:460px!important;margin:36px auto 8px}.reel video{display:block;width:100%;height:auto;aspect-ratio:4 / 5;border-radius:16px;background:#161b27;box-shadow:0 30px 60px -30px #15171c99}.reel figcaption{margin-top:10px;color:var(--ink-3);font:400 14px/1.5 var(--sans);text-align:center}
